About Us
Holoholo Shack is a small 'Ohana business, offering 100% cotton, vintage-inspired mu’umu’u's and Aloha shirts made in Hawai'i. 'Holoholo' is a Hawaiian expression that means "to go with the flow" - go for a leisurely walk, sit on the beach, or go surfing or canoeing. We strive to bring you Aloha comfort for your holoholo time.
We also sell Salty ʻŌkole® graphic-tees and hats, a brand that gives back. All graphics are earth-friendly, biodegradable and water-based and for every purchase, monetary donations are made to various ocean conservation organizations.
We are more than just a brand... we are a lifestyle that reflects "kuleana" or responsibility for the choices we make and how these choices impact Mother Earth. We make every effort to ship in eco-conscious or reusable packaging. Every purchase makes a difference.
Mahalo nui loa from the Holoholo Vibes 'Ohana.
Pictured: My Grandpa ♥️
Collections
Holoholo Collection
We strive to bring back the old Hawai'i vintage vibe, with our small batch, 100% cotton mu'umu'u's and other items made in Hawai'i. The Palaka fabric presents a vision of Old Hawai'i and is a reminder of our Kūpuna who worked tirelessly on the sugar and pineapple plantations. We hope you will feel the Aloha spirit when you wear our timeless garments carefully crafted with Aloha love.
Salty ʻŌkole Collection
Salty ʻŌkole provides everyday Aloha 🌺 comfort for the ocean lover. 💙 For each purchase made, Salty ʻŌkole donates to the @mission_blue Sylvia Earle Alliance which provides critical support for marine protected areas called 'Hope Spots'. 🐳🦈🐟 Every purchase makes a difference to Mother Earth.
IG: @saltyokole
Local 'Pali' Collection featuring Torrance Beach
Aloha mai Kaleponi! For anyone who loves California, and the South Bay in particular, Torrance Beach is a family-friendly beach located between the Palos Verdes Peninsula and Redondo Beach. 'RAT' Beach ("Right after Torrance"), located at the southernmost section of Torrance Beach, popular amongst both surfers and divers, is nestled up against the Malaga Cove cliffs.
Vintage Mu'umu'u Collection
Let yourself truly experience Aloha in one of our unique, vintage, pre-owned, pre-loved mu'umu'u's made in Hawai'i with love. Sustainable fashion, is the best fashion...